The content writer will be in charge of producing strategic and engaging material for a range of social, mobile, and digital channels that improves audience engagement and brand visibility. The position will be in charge of producing material for newsletters, blog posts, articles, infographics, videos, and marketing emails. Your obligation would be to:
1. Writing website and blog content that is SEO-optimized.
2. Determining the areas and subjects that the target market for Testbook is interested in.
3. Create, produce, and deliver great, on-brand content for many platforms, including print, digital, social, mobile, and internet.
4. Develop a content strategy for the education sector, focusing on the test-prep market, in cooperation with the marketing manager.
5. Conduct extra research, fact-checking, keyword optimization, editing, proofreading, uploading, and engagement opportunity monitoring as part of the content development process.
6. Be current with social media and content marketing trends and best practices.
1. Experience or knowledge of SEO.
2. Excellent verbal and written communication abilities, along with a passion for producing high-quality and engaging material for the education sector.
3. Extensive knowledge of social media platforms
4. A track record of writing for a variety of audiences
5. Collaboration skills both inside a team context and in cross-functional teams